Marketing & Business Development
Opening markets, winning customers, sharpening positioning: I support companies in accelerating their growth through strategic marketing and targeted business development.
Marketing is the language between company and market. Business development is the art of opening up new growth areas. Both together – with a clear strategy and consistent implementation – create sustainable growth. I accompany this process from positioning to campaign.
Growth does not happen by chance. It is the result of clear positioning, deep customer understanding and consistent market development. My services in marketing & business development include: positioning development and brand strategy, definition of target groups and buyer personas, development of go-to-market strategies, sales strategy and development, digital marketing (content, SEO, performance), partnership and cooperation strategies, and opening up new markets and customer segments. I work strategically and operationally – depending on need.